Performance · Mindset

The Anatomy of Outliers: What Actually Separates Them

On obsession, suffering, and why "work hard" isn't the full picture.

There's a question that keeps coming up when you study people who've reached the top of any field: what separates them from everyone else? The easy answer is talent. The slightly better answer is hard work. But neither really explains it.

Cam Hanes has spent years having conversations with these people — ultramarathoners, elite athletes, scientists, entrepreneurs. People who, when you think of their field, their name comes up. Courtney Dewalter in ultrarunning. Andrew Huberman in neuroscience. The pattern he's noticed isn't talent or even discipline. It's something more uncomfortable.

It's obsession.

The Obsession Thesis

Here's how Hanes puts it: an outlier is someone who has dedicated their life to one pursuit with so much passion that they've risen to the top of whatever field they're in. When people think about that endeavor, that person's name comes up.

This isn't just "really caring" about something. It's the kind of focus that makes other people uncomfortable. The kind that costs you relationships, opportunities, and the comfort of a balanced life.

The tradeoff

"Everything. A lot of relationships were lost. I wasn't probably a great employee. I wasn't probably a great friend. Definitely not a good boyfriend at that time. Went through a lot of people and opportunities and situations because all I cared about was bow hunting."

That's Hanes talking about his own journey. He's not proud of all of it. But he's honest about what it took.

The question this raises is whether obsession is the price of entry, or just one path among many. From what the evidence suggests, it's closer to the former. You can occasionally find someone who achieved greatness while maintaining perfect balance — but they're the exception, not the rule.

Specialists vs. Generalists

There's a popular narrative right now about being a "polymath" or "renaissance person." Learn everything. Be good at many things. This is probably good advice for living an interesting life.

It's terrible advice for becoming an outlier.

Specialist DEPTH Generalist BREADTH Expertise distribution

The specialist goes deep; the generalist spreads thin

The logic is simple: it's hard to be obsessed with multiple things. Obsession, by definition, crowds out everything else. If you're truly all-in on becoming the best archer in the world, you don't have mental bandwidth left to also become a great pianist.

There are exceptions. Deion Sanders played both professional football and baseball. But even he was primarily known for one thing at any given time. And for most people, trying to be great at several things means being mediocre at all of them.

This has real implications. If you're building a startup, you can't simultaneously optimize for work-life balance, social media presence, networking, side projects, and actually building the product. Something has to give. Usually, it's everything except the one thing that matters.

The Suffering Mechanism

There's a quote from Oscar Wilde that captures something important here: "The only people I would care to be with now are artists and people who have suffered. Those who know what beauty is and those who know what sorrow is. Nobody else interests me."

Suffering comes up constantly when you talk to outliers. Not as a badge of honor or some masochistic flex, but as a mechanism. It's the thing that separates people who talk about goals from people who achieve them.

Two Types of Suffering

Chosen and Unchosen

Life gives you unchosen suffering — loss, failure, circumstances beyond your control. Chosen suffering — training, discipline, voluntary hardship — prepares you for the unchosen kind. One can prepare you for the other.

The ultramarathon community understands this viscerally. When you've voluntarily run 200 miles through mountains, dealing with a business crisis or personal setback feels different. Not easy, but manageable. You've been to the pain cave before. You know you can survive it.

The danger of a comfortable life isn't that it's pleasant — it's that it leaves you unprepared. When unchosen suffering inevitably arrives, you have no reference point. No muscle memory for getting through hard things.

"If you live too comfortable of a life, avoiding pain or discomfort at all costs, I don't see you achieving anything great. I think you have to know suffering." — Cam Hanes

This is uncomfortable to hear. We're wired to avoid suffering. Every instinct says minimize pain, maximize comfort. But the people who've achieved remarkable things consistently report the opposite: they sought out hard things, not despite the suffering but because of what it produced.

The Courtney Dewalter Problem

There's a specific phenomenon that's hard to explain, and it shows up clearly in Courtney Dewalter.

At the 2017 Moab 240 — a 240-mile ultramarathon — Dewalter won by 10 hours. Not 10 minutes. 10 hours. She was so far ahead that there was no competitive pressure. She could have walked the last 30 miles and still won comfortably.

She didn't. She kept pushing.

Why? There's no external reward for winning by 10 hours instead of 4. Nobody's pushing you. The goal was to win, and you've already won. Why are you still suffering?

START LEAD SECURED ~Mile 160 FINISH +10 hours ahead Effort stays constant What most would do HIGH LOW

Dewalter's effort doesn't drop when the outcome is secured

Her answer, when pressed: she doesn't care about competition. She's trying to learn more about herself. She wants to know what her actual limit is.

This sounds almost too pure to be true. But it seems to be genuine. And it points to something important about the outlier mindset: the competition is internal, not external.

Most people push hard when someone's on their heels. That's easy. The pressure creates the performance. But pushing when no one's watching, when you've already won, when there's no external reward — that requires something else. It requires the goal to be intrinsic.

For founders, this maps directly. It's easy to grind when you're about to miss payroll or a competitor's breathing down your neck. It's harder to maintain intensity when things are going well. When you've raised money, when revenue's growing, when you could coast. The Dewalter approach says: the external circumstances don't change the internal standard.

Never Satisfied (And Why That's a Problem)

Hanes has a phrase that's become something of a mantra: "Nobody cares, work harder."

The meaning isn't that people literally don't care about you. It's that outcomes — wins and losses — don't change what comes next. You had your best month ever? Great. What's next? You failed publicly? Okay. What's next?

The danger of celebrating too long is complacency. The danger of mourning too long is paralysis. In both cases, the answer is the same: get back to work.

The paradox

Nick Bare's CFO made an observation: "How I know this business is going to be successful is because we just had our best month ever, we just hit it today, and everyone's pissed off." Still hungry. Still looking at what's next.

There's a tension here worth naming. This mindset is powerful. It's also potentially destructive.

If you're never satisfied, when do you enjoy what you've built? If every achievement just moves the goalpost, what's the point? There's a version of this that's healthy ambition and a version that's pathological inability to be present.

The outliers seem to navigate this by caring about the process more than the outcome. The goal isn't the achievement itself — it's the person you become through pursuing it. Satisfaction comes from the pursuit, not the arrival. Which means there's no arrival. Just continued pursuit.

Whether that's a feature or a bug probably depends on your values.

The Fear of Losing Momentum

There's another driver that's less talked about: fear.

Not fear of failure in the abstract, but fear of losing momentum. When you've worked for years to build something — a skill, a company, a reputation — there's a terror in the idea of that momentum slipping away.

"I've worked so hard to achieve momentum, not even accomplishment, but momentum and some wins. Now there's not necessarily this want and need to win, but there's this fear of losing. If I take a break or take a step away, I will lose all this momentum that I've built." — Nick Bare

This fear is real and probably rational. Momentum is fragile. Markets shift. Attention moves on. The window for what you're building might not stay open forever.

But fear is a complicated fuel source. It can drive you to remarkable output. It can also drive you into the ground. The question is whether you're running toward something or running away from something. Ideally both, but the ratio matters.

Hard Work Is the Standard, Not the Differentiator

Here's where it gets uncomfortable for people who've built their identity around "outworking" everyone.

Hard work is necessary. It's not sufficient.

There are plenty of people who work extremely hard and don't achieve outlier results. They grind for decades and end up with not much to show for it. Hard work without direction is just movement. It feels productive. It often isn't.

EFFORT RESULTS LOW EFFORT HIGH RESULTS (LUCKY / TALENTED) HIGH EFFORT HIGH RESULTS (OUTLIERS) LOW EFFORT LOW RESULTS (DISENGAGED) HIGH EFFORT LOW RESULTS (MISDIRECTED)

High effort alone doesn't guarantee high results

Alex Hormozi puts it well: "Hard work is the point. It's not the way." The work itself is meaningful. But hard work isn't enough for success — it's crucial when combined with clear direction and strategic effort.

The word that keeps coming up is intentionality. Not just working hard, but working hard on the right things. Not just showing up, but showing up with a clear picture of what you're trying to achieve.

Jack Nicklaus: "I never hit a shot, not even in practice, without having a very sharp, in-focus picture of it in my head."

That's not just hard work. That's directed, intentional effort with a specific outcome visualized before every rep. Most people don't operate this way. They go through the motions. They put in hours. But the hours are unfocused, reactive, scattered.

What This Means for Founders

If you're building something — a company, a skill, a body of work — the implications are uncomfortable but clear.

First, you probably have to choose. The generalist path is fun and intellectually stimulating. It's not the path to outlier results. At some point, you have to pick your thing and go all in. That means saying no to almost everything else.

Second, it's going to hurt. Not occasionally, but regularly. The suffering isn't a bug; it's a feature. It's the mechanism by which you develop the capacity to do things others can't. If you're not regularly uncomfortable, you're probably not pushing hard enough.

Third, external validation is a trap. If you're pushing hard only when there's competition or recognition, you'll never reach your actual limit. The standard has to be internal. You have to be the kind of person who keeps pushing when no one's watching and nothing's on the line.

Fourth, "work hard" isn't a strategy. Effort without direction is just motion. You need a clear picture of what you're building, why it matters, and what specifically needs to happen next. Then you apply obsessive effort to that specific thing.

Fifth, momentum matters more than achievements. Wins and losses are temporary. Momentum is what compounds. Protect it. Don't let success make you complacent or failure make you quit.

The Open Questions

None of this is a complete picture. There are tensions that don't fully resolve.

Is the never-satisfied mindset sustainable? Or does it eventually burn you out or make you miserable? The outliers seem to find meaning in the process itself, but not everyone does. Some people chase achievement and end up empty when they get it.

Is obsession actually required, or is it just correlated? Maybe some people achieve greatness through more balanced approaches — we just don't hear about them because they're not as interesting to profile.

What about the people who sacrificed everything and still failed? Survivorship bias is real. For every Courtney Dewalter, there are probably hundreds of people who were equally obsessed and didn't make it. What separated them?

And the hardest question: is it worth it? If becoming an outlier requires sacrificing relationships, health, and balance — is the outcome valuable enough to justify the cost? That's not a question anyone else can answer for you.

The people at the top of their fields aren't there by accident. They're obsessed in ways that make others uncomfortable. They've suffered — voluntarily and involuntarily — and emerged tougher. They hold themselves to internal standards that don't depend on external circumstances. They work hard, but more importantly, they work with intention.

None of that guarantees success. But it seems to be the price of entry for having a shot at it.

The question is whether you're willing to pay it.